Meet Sabbir Sheikh

I believe that Keyword Research is the absolute foundation of SEO. If you get this bit wrong, the entire strategy collapses.

I started out in content writing from 2021 to 2022, but I quickly realised that writing well was simply not enough to drive revenue, especially when working without real time data. For the last 3 years since 2023, I’ve dedicated myself entirely to Keyword Research and understanding the psychology behind search behaviour, specifically across the London boroughs.

Through this website, I share the lessons I’ve learned so that newcomers to the industry do not repeat the common mistakes I made. My goal is to break down complex concepts and show you what proper keyword research actually looks like, helping you build a strategy that lasts.